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Some think that it's a bit old hat these days and it has always been a 'questionable' way of spending marketing budget, but it is still a real option for a number if companies. Banner advertising is simply a form of online advertising that entails embedding an advertisement into a web page with the aim of attracting traffic to a website by linking them to the company that's advertising.

HOW MUCH!

Banner adverts tend to costed in one of three ways:

• cost per impressions
• pay per click
• pay per action

Actual cost and effectiveness can vary considerable so there are a number of key points to consider:

THE THINKING BEHIND THE BANNER

• Is it worth considering banner advertising? We help you by considering costs, click throughs, conversion rates, and profit margins.
• We then consider where and on what sites it would be best to place your banner ads. Again we need to consider the cost, banner placement, payment types (PPC, CPM, PPA) and if it's a targeted site or not.
• We contact the sites that we have recommended and collate pricing and define payment options. We will negotiate for you to get you the best deal.
• We then establish the submission guidelines, things like maximum file size, file types accepted, banner sizes, deadlines, rotation rates and banner placement.
• Then when they are live we keep track of all your banner statistics and determine results like your conversion rate, ROI, CPC (cost per click) and click-through rate for each banner.

SMS and MMS campaigning is a great way to generate new revenue streams and improve your customer communication.

We provide a set of tools to assist you in deploying mobile services:

SMS AND MMS MESSAGING:

Send and receive SMS and MMS messages globally from shared or dedicated numbers. Everything is logged so you get comprehensive message reporting.

WAP HOSTING FOR MOBILE PORTALS:

With the 3G market growing, providing a mobile portal is vital in reaching your target audience. Mobile portals can be easily published and rendered based upon the users hand set will all main mobile standards supported.

SMS BILLING:

Allow your users to pay for mobile content through SMS billing in response to requests from SMS, WAP and the Web. Our comprehensive reporting tools provide all the data you need.

Our email marketing system puts you in control over your email marketing campaigns, allowing you to create and send your own great looking emails. We can design your email templates for you and you can easily add your own content, select your recipients and schedule delivery in your own time.

CREATING AND SENDING EMAILS:
PREVIEW THE EMAIL AS YOU BUILD IT:

Our live editor allows you to see emails as you build them. You can add your own text and images to your templates and even change the order items appear. The moment you add your own content we'll automatically save a draft so that you can come back and finish it later.

PICK A TEMPLATE, ANY TEMPLATE:

We can design an unlimited number of email templates for you and you can re-use the designs in our growing gallery. You may have a template for media releases and another for the monthly newsletter - it's completely up to you. You simply select which template you would like to use and add your own content.

COMPLETE SENDER CONTROL:

You can use your own 'from name' and email address, so the email always looks like it comes from you. You can also select your own subject and which email address any replies should be forwarded to. We take all the messy work out of the equation by processing any bounces and unsubscribes for you automatically.

SEND NOW OR SCHEDULE FOR LATER:

Once you are happy with the email, you can send a test version, send it immediately or schedule it for delivery at another time. This way you can build your campaigns in advance and schedule them for delivery tomorrow, next month or any time in between.

SUBSCRIBER MANAGEMENT:
LIST MANAGEMENT MADE EASY:

Managing your subscribers is no longer a headache. Adding and removing subscribers takes seconds and we handle all the nasty stuff like bounces and unsubscribe requests automatically.

We've designed the interface to help you get the most common things done fast. Adding a new subscriber, removing an old one and seeing new subscribers are only a click away.

SIMPLE IMPORT AND EXPORT:

Our importing tool walks you through the process of importing an existing list from almost any source. We automatically remove duplicates for you and even remember who unsubscribed and bounced - reducing the risk of annoying your own subscribers.

SUBSCRIBE AND UNSUBSCRIBE FORMS:

A great way of capturing new subscribers is through a subscribe form. We can simply integrate a subscribe form directly into your account from your website.

REPORTS YOU WILL UNDERSTAND:

Our simple reports make it easy for you to check out the numbers that matter. See who opened your email, who clicked a link and so much more. Our reports are updated in real time so you always know the latest.

SIMPLE CAMPAIGN SNAPSHOTS:

All the important stats like how many recipients opened, how many clicked a link and how many unsubscribed are all viewable from our simple campaign snapshot. We've designed our reports so even those new to email marketing can evaluate the results of their campaigns.

WHO ARE MY MOST INTERESTED SUBSCRIBERS

Our "opens over time" report makes it easy for you to see who opened your emails and when. You can even check out how many times each recipient opened it to find out who your most interested subscribers are. You can even drill down to a minute by minute account of who checked out their email.

WHO CLICKED A LINK?

Our link activity report makes it easy to see which links in your email were most popular, as well as which recipients clicked them.

This makes it so easy for you to identify what your recipients are interested in, as well as the opportunity to follow up on more qualified leads.

RIGHT DOWN TO THE NITTY GRITTY

Our recipient activity report lets you get down to some serious detail on your campaign, such as who opened, who clicked, who bounced and who unsubscribed. You can even search for a specific subscriber to see exactly what they did with the email.

There is often confusion about what Viral Marketing is, so the best thing to do is to describe it to you. We believe that Viral Marketing is when you have something, an idea or an object, that you would like to spread like wildfire all over the internet.

Ok, so how is this done? What you need is a viral agent. A viral agent is what defines the process of getting your idea or object out there. The viral agent initiates what is known as a dual positive reaction:

REACTION 1

The recipient forwarding the item or object to a friend or associate. This is reliant on the quality of the viral agent and its appeal. It's also ideal to have the mechanism to forward the item or object there, obvious and easy to fulfil.

REACTION 2

The recipient buying into your message.

The best way to achieve the above reaction is via a website as we can also take advantage pf search engine optimisation.

We also need to maximise recipients forwarding the item or object to a friend. Not everyone will forward the link on, but we can maximise this through clever and creative ideas to generate your return on investment which is simply exponential audience growth.

We can achieve exponential audience growth for you by considering carefully how to reach your target audience.

You need a sales message, and the sales message needs to be aimed at your target audience so that your traffic is the right type of traffic you want.

Ultimately though, the campaign needs to provide a reason why the user may want to get involved with you and to start that relationship. What ever you are offering it needs to be right. There is no point promoting a product, service, or whatever it is, unless it is right.